Have you ever read any of Malcolm Gladwell’s books? He’s written a few bestsellers including Blink, The Tipping Point and Outliers. Why do I ask?
Because he’s a true master in using show don’t tell. And put simply, this is one of the most important techniques in sales and marketing.
In fact, I don’t [...]
My good friend Steve Dorfman once told me that all buying decisions are emotional and then we back those emotional decisions up with logic to support them.
Seems kinda bass ackwards if you know what I mean…
But the fact is that emotions are what sell a product or service. And tapping into the emotions [...]
Hines looked up at me through concerned eyes and with a sigh he said, “I just don’t get it, we made these beautiful postcards… and we’ve distributed them all around town… but no one is coming in the door”.
“I even put a 20% off sticker on most of them… but still, no one [...]
