Have you ever read any of Malcolm Gladwell’s books? He’s written a few bestsellers including Blink, The Tipping Point and Outliers. Why do I ask?
Because he’s a true master in using show don’t tell. And put simply, this is one of the most important techniques in sales and marketing.
In fact, I don’t [...]
Check out my interview with the guys at We Mean Business and find out for yourself! (I recommend the whole show, but if you’re in a rush the interview starts at about the 4min mark)
If you live in Montgomery County be sure to check out the show on MMC-TV (Channel 16 on Comcast & Verizon) Monday’s [...]
One of the most common mistakes I see in businesses is that many attempt to make a sale too fast. It’s like meeting someone and proposing marriage before asking them out on a first date.
Good marketing is like a relationship. And it has a life cycle of its own.
First you need to find prospects that [...]
OK, so that headline might be a bit misleading… as crushing as it may be, I did not actually find the fountain of youth.
Now I know you’re disappointed, so – instead of a map to eternal youth – I’m going to make it up to you by sharing my roadmap to writing blockbuster headlines [...]
My good friend Steve Dorfman once told me that all buying decisions are emotional and then we back those emotional decisions up with logic to support them.
Seems kinda bass ackwards if you know what I mean…
But the fact is that emotions are what sell a product or service. And tapping into the emotions [...]
Hines looked up at me through concerned eyes and with a sigh he said, “I just don’t get it, we made these beautiful postcards… and we’ve distributed them all around town… but no one is coming in the door”.
“I even put a 20% off sticker on most of them… but still, no one [...]
