About
I have been called many different things in my life… Executive, Club Med G.O., Customer Service Representative, Bartender, Entrepreneur, Wilderness Guide, Consultant…
But ever since I was a child, I‘ve always considered myself to be a writer, innovator, business builder and adventurer with a debilitating penchant for adrenaline fueled shenanigans.
Whether the journey is to find hidden revenue sources in your business, write a blockbuster marketing piece, come up with the big ideas your organization is built on…
Or
Rock climb in Yosemite, snowboard the Alps, Kayak with whales in South Africa… I’m always up to the challenge.
As a Business Archaeologist, my job is to excavate the hidden potential lying below the surface in your organization.
Even better, the initiatives, ideas and campaigns I develop don’t require a significant capital investment. Instead, I work with what you’ve got and use the extra revenue we bring in together to fund future initiatives.
And best of all, I’m compensated primarily on results, not effort. In other words, I make money when YOU make money. Want to hear more?
There are three main ways I can work with you to excavate your company’s potential:
1) Marketing
Good marketing is like searching for Mr. or Mrs. Right. You want to attract customers who are looking for what you’re offering, and then build life long relationships with them. Well, you can think of me as Hitch.
My 15 years of experience working with a variety of organizations in different markets have taught me how to take almost any business from “single bachelor” to “happily married.”
Here’s the gist, I can help you…
– Target prospects that are looking for what you’re offering
– Persuade prospects to get to know you better (ie. try your products)
– Deliver products that exceed customer expectations
– Keep customers engaged with (and buying from) your company
– Turn average customers into an evangelical (free) sales force
* To learn more check out my blog entry on creating life-long customers
2) Copywriting
I write marketing copy that does just one simple thing… it gets people to buy your products and services. Here’s how I do it, I write copy that:
– Shows prospects how your products will improve their lives
– Is created around one powerful idea
– Backs up all claims with unquestionable proof
– Taps into the human emotions your prospects are going through
– Sells benefits, not features
3) Business Development
One of my favorite business quotes of all time has to be:
“Vision without action is a dream, action without vision is a nightmare”
Without both a clear vision for where you want to go… AND strategic, coordinated action to get there… you’re doomed to fail.
My proven business and revenue maps, data analytic services, market research experience and strategic planning can help you:
– Develop a powerful brand that entices people to seek you out
– Create a business model that allows for substantial growth
– Identify who your customers are so you can find more like them
– Discover who your market wants you to be
– Craft communication strategies that “speak into your prospects
listening” and taps into their emotions
If you’re busy running your business and don’t have the time or money to invest in becoming a marketing maven, leadership guru or copywriting expert then I can help:
…execute campaigns …write websites or sales pages …create a business model …build a culture of trust and gain greater investment from your staff …or develop the big ideas that define and grow your business
I look forward to connecting and exploring the possibility of helping you grow your business. To learn more about how I can help, please get in touch with me.