Effective Marketing Solutions

Jump to Comments

     As you know, we are in the middle of a perfect storm. We’re still in an economic crisis, an environmental crisis, an education crisis, a healthcare crisis…

     And that’s on top of all our personal crises.

     At first glance these disasters seem unrelated. But I invite you to consider that they’re not.

     In fact, some experts believe that root cause for each is the exactly the same.

     The problem isn’t that complex, in fact it’s incredibly simple. You see…

        …we’ve confused ‘more’ with ‘better’ for so long that we’re never satisfied anymore.

        …we’ve confused leadership with having all the answers for so long that we’ve created a culture of distrust in our offices and schools.

        …we’ve confused gathering information with wisdom for so long that it’s tough to tell to two apart.

        …we’ve confused directing people with inspiring them for so long that we can’t rally the support we need to be effective.

        …we’ve depended on our intellect so much that we’ve lost our capacity for incorporating other ways of knowing and understanding.

     And perhaps most importantly, we’re so caught up in ‘figuring out’ everything that we fail to truly ‘experience’ anything.

     I invite you to consider that these distortions are at the heart of every crisis we face right now – economic, health care, environmental…

     If you think about it companies rarely value slow, long term growth anymore.

     Instead, venture capitalists gobble up companies looking for a quick turnaround and huge windfall profits.

     Corporate boards and investors put CEOs feet to the fire for quick and substantial returns on their investments. Is that model really sustainable?

     It’s no wonder we’re in this mess.

     But most important to me is the human impact. The unhappiness and disconnection this mass confusion has created for millions of people around the world.

     We live in a society where consumption has to be artificially stimulated in order to fuel production and keep our fragile economy from imploding.  A society like that is built on greed, envy and waste.

     We just don’t know how to be satisfied or content anymore… and that’s led to a lot of pain and suffering in the world.

     While times of crises bring scarcity, conflict, stress and anxiety… they also bring enormous opportunities to learn from our mistakes and plot a new, more sustainable path.

     But this new path can’t be a top down approach.  We cannot expect the government or President Obama to magically fix these problems.

     Each of us can affect positive change.  So ask yourself… what can I do to be the change I wish to see in the world?  How can I run my business better… treat my employees better… develop more products that enrich peoples lives…?

     If you need a few ideas, send me an email – I’ve got files filled with them.